{"id":2839,"date":"2026-08-19T03:46:42","date_gmt":"2026-08-19T03:46:42","guid":{"rendered":"https:\/\/valutednews.com\/?p=2839"},"modified":"2026-08-19T03:46:42","modified_gmt":"2026-08-19T03:46:42","slug":"household-names-and-the-ones-about-to-be-uproxx","status":"publish","type":"post","link":"https:\/\/valutednews.com\/?p=2839","title":{"rendered":"Household Names And The Ones About To Be \u2013 UPROXX"},"content":{"rendered":"
<\/div>

<\/p>\n

\n
\n Lollapalooza 2026<\/span>
\n Grant Park, Chicago<\/span><\/p>\n

Household Names
And The Ones About To Be<\/span><\/h2>\n

\"Charli<\/p>\n

While it might seem like there\u2019s a massive music event on a weekly basis, the reality is that only a handful are loud enough to permeate culture and make sure everyone is paying attention. Lollapalooza is firmly in this group, taking over Grant Park in Chicago every summer while people at home catch the biggest artists on the livestream. This year, it\u2019s where Charli XCX chose to make her first big-stage live performance of the Music, Fashion, Film<\/em> era<\/a>. For those wondering what comes after Brat<\/em>, Charli proved her peak may still be ahead.<\/p>\n

But Lollapalooza isn\u2019t just about the household names. Artists like Bella Kay<\/a> and Stella Lefty broke through for the first time, with full audiences shouting their songs back at them. sombr solidified his place in pop-rock with a 5 Seconds of Summer collab, Olivia Rodrigo crossed generations by popping out with The Smashing Pumpkins<\/a>, and the Turnstile mosh pit was as chaotic and joyful as it gets<\/a>.<\/p>\n

There are still a few of these events remaining on this year\u2019s calendar, and next year is approaching fast. It\u2019s not too late to align your brand with festival moments and lock in one of our tentpole packages built around them.<\/p>\n

Find out more about our music festival offerings.<\/a><\/p>\n<\/div>\n

Debuted at Lolla<\/p>\n

\n New: Festival Mics<\/span><\/p>\n

Festival Mics
with Chelley\u00a0B<\/span>
Took Lolla by\u00a0Storm<\/h2>\n
\n \"Festival<\/a>
\n \"Presented<\/a>\n <\/div>\n

Watch the debut on Instagram<\/p>\n

Chelley Bissainthe broke out on Love Island<\/em> Season 7. Now, ahead of her own UPROXX show Love, Songs<\/em><\/a> premiering this month, she debuted UPROXX\u2019s Festival Mics at Lollapalooza, chatting with fans about Amazon Prime\u2019s Off Campus<\/em>. The content proved instantly viral:<\/p>\n

\n

2MM+<\/span>
Views in the first two days<\/span><\/p>\n

33K+<\/span>
Likes across platforms<\/span><\/p>\n

1.7K+<\/span>
Shares across platforms<\/span><\/p>\n<\/div>\n

Chelley isn\u2019t the only creator on the roster, and there are still several festivals on the table for brands to have their own Mics moment, including ACL this fall.<\/p>\n

Get your own Mics moment.<\/a><\/p>\n<\/div>\n

Sour Patch Kids x UPROXX at Lolla<\/p>\n

\n

The Tropical Escape,
Right Outside the\u00a0Gates<\/span><\/h2>\n

\"Sour<\/a><\/p>\n

Two days of the Sour Patch Kids Tropical Escape brought sweet-meets-sour energy to the heart of Chicago, just outside Lollapalooza: live music, DJs, games, giveaways and interactive fan moments, with special guests including Chelley Bissainthe and the Sour Patch Kids mascot.<\/p>\n

\n

5,000+ Attendees
Over 2 Days<\/span><\/p>\n

2 Artist
Performance Sets<\/span><\/p>\n

Frozen Slushies +
Blind Taste Tests<\/span><\/p>\n

Endless
Exclusive Swag<\/span><\/p>\n<\/div>\n

See the full recap on Instagram \u2192<\/a><\/p>\n<\/div>\n

UPROXX TV: Lollapalooza Spotlight<\/p>\n

\n \"UPROXX<\/p>\n

We surrounded the festival with our Lollapalooza Spotlight playlist, built around the Warner Music Group artists who performed at Grant Park. Fully brand-sponsored at 100% SOV through the countdown and recap window, and the results were massive:<\/p>\n

\n

35.1M<\/span>
Total video views<\/span><\/p>\n

85.6M<\/span>
Minutes watched<\/span><\/p>\n

491K<\/span>
Engagements<\/span><\/p>\n<\/div>\n

\n Featuring, exclusively on UPROXX<\/span><\/p>\n

Charli XCX \u00b7 sombr \u00b7 Turnstile \u00b7 The Neighbourhood \u00b7 Justine Skye \u00b7 Freddie Gibbs \u00b7 BETWEEN FRIENDS \u00b7 Mother Mother \u00b7 Claire Rosinkranz \u00b7 Cameron Whitcomb \u00b7 Kingfishr \u00b7 Balu Brigada \u00b7 Amble \u00b7 Not For Radio \u00b7 Bella Kay \u00b7 Whitney Whitney \u00b7 The Bends \u00b7 Penelope Road \u00b7 Haute & Freddy \u00b7 Marlon Funaki \u00b7 The Creekers \u00b7 bixby<\/p>\n<\/div>\n

Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026<\/p>\n<\/div>\n

Lolla Discovery Spotlight<\/p>\n

\n

The two biggest discovery stories of the weekend, measured the day after their sets:<\/p>\n

\n
\n \"Not<\/p>\n

Not For Radio<\/p>\n

+210%<\/p>\n

Views, day after festival<\/p>\n

+177% WATCH HOURS<\/span><\/p>\n<\/div>\n

\n \"Bella<\/p>\n

Bella Kay<\/p>\n

+137%<\/p>\n

Views, day after festival<\/p>\n

+124% WATCH HOURS<\/span><\/p>\n<\/div>\n<\/div>\n

Aug 3, 2026 vs. pre-festival baseline \u00b7 Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026<\/p>\n<\/div>\n

Next Up<\/p>\n

\n

Click a moment to view the media deck.<\/p>\n<\/div>\n

\n \"UPROXX\"<\/p>\n

Sources: Comscore, YouTube Analytics, Chartmetric, Proprietary UPROXX Research, 2026<\/p>\n

Interested in partnering with UPROXX Studios? Reach us at sales@uproxx.com<\/a>.<\/p>\n<\/div>\n<\/div>\n