{"id":1393,"date":"2026-07-24T11:36:42","date_gmt":"2026-07-24T11:36:42","guid":{"rendered":"https:\/\/valutednews.com\/?p=1393"},"modified":"2026-07-24T11:36:42","modified_gmt":"2026-07-24T11:36:42","slug":"the-world-cup-united-sports-with-music","status":"publish","type":"post","link":"https:\/\/valutednews.com\/?p=1393","title":{"rendered":"The World Cup United Sports With Music"},"content":{"rendered":"
\"The<\/div>

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No matter how you look at it, the 2026 World Cup was a resounding success. On the field, the world saw stars like Erling Haaland<\/a>, Jude Bellingham, and Lamine Yamal thrive in the spotlight. Off the field, the game was the cultural event of the year. Dua Lipa was one of many artists who made a splash by attending the games<\/a>, while Rosal\u00eda celebrated her country\u2019s victory<\/a> in style. And then there was the first-ever halftime show for the final, where Madonna, Coldplay, Burna Boy, and Justin Bieber performed in a massive spectacle<\/a> that featured everyone from Ted Lasso to The Muppets.<\/p>\n

At UPROXX, we surrounded the games with our Sounds Of The Cup playlist<\/a>, featuring many of the artists tied to the halftime show \u2014 all of whom saw a real bump in their music around the games. The results were massive: 28M total video views, 77.2M total minutes watched, and 125.8K total engagements.<\/p>\n

Every tentpole moment has a soundtrack \u2014 and the numbers prove just how tightly sport and culture are woven together with the music that surrounds them.<\/p>\n<\/p><\/div>\n