{"id":1167,"date":"2026-07-19T18:35:03","date_gmt":"2026-07-19T18:35:03","guid":{"rendered":"https:\/\/valutednews.com\/?p=1167"},"modified":"2026-07-19T18:35:03","modified_gmt":"2026-07-19T18:35:03","slug":"qatari-diar-egypt-unveils-som-designed-master-plan-for-29-7bn-alam-al-roum-development","status":"publish","type":"post","link":"https:\/\/valutednews.com\/?p=1167","title":{"rendered":"Qatari Diar Egypt unveils SOM-designed master plan for $29.7bn Alam Al Roum development"},"content":{"rendered":"<div style=\"text-align:center\"><img decoding=\"async\" src=\"https:\/\/images.dailynewsegypt.com\/2026\/07\/IMG-20260719-WA0022.jpg\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"Qatari Diar Egypt unveils SOM-designed master plan for .7bn Alam Al Roum development\" title=\"Qatari Diar Egypt unveils SOM-designed master plan for .7bn Alam Al Roum development\" \/><\/div><p><\/p>\n<div>\n<p>Qatari Diar Egypt has unveiled the master plan for its flagship Alam Al Roum development on Egypt\u2019s North Coast, designed by global architecture and urban planning firm Skidmore, Owings &amp; Merrill (SOM), as the company advances one of the region\u2019s largest mixed-use tourism projects.<\/p>\n<p>The announcement came during a site visit attended by senior executives from Qatari Diar and representatives of international firms involved in the project\u2019s planning and design.<\/p>\n<p>Spanning 20.5 million sqm (4,900 feddan), Alam Al Roum is located approximately 20 minutes from Marsa Matrouh and 50 minutes from Ras El Hekma.<\/p>\n<p>The development features 7.2 km of Mediterranean beachfront and represents a total investment of $29.7bn, including $3.5bn in direct cash investment.<\/p>\n<p>Qatari Diar said the project is envisioned as a year-round integrated coastal destination that combines residential, hospitality, tourism, and leisure components with sustainable urban planning.<\/p>\n<p>SOM is leading the project\u2019s master planning, with the design focused on integrating the site\u2019s natural environment with international urban planning standards to create a sustainable waterfront destination.<\/p>\n<p>The project team also includes landscape architecture firm SWA, marina specialist Marina Projects, and transport and traffic engineering consultancy Setec.<\/p>\n<p>Sheikh Hamad bin Talal Al Thani, CEO of Qatari Diar, said Alam Al Roum represents a major milestone for the company in Egypt, expanding its land portfolio in the country to more than 40 million sqm.<\/p>\n<p>He added that Qatari Diar currently has an investment portfolio worth $7bn in Egypt and is implementing the project in partnership with leading international firms while relying on Egyptian expertise for execution.<\/p>\n<p>\u201cAlam Al Roum reflects our confidence in Egypt as a leading destination for tourism and investment,\u201d Al Thani said, adding that the development combines the company\u2019s international experience across 22 countries with Egypt\u2019s heritage to support the country\u2019s long-term economic development strategy.<\/p>\n<p>Taleb Al-Athba, Chief Development and Project Delivery Officer for Asia and Africa at Qatari Diar, said the master plan has been designed as a fully integrated smart city that combines coastal living with sustainable infrastructure and advanced urban planning.<\/p>\n<p>He noted that the development will include an international yacht marina, luxury hotels, renewable energy solutions, and locally sourced construction materials.<\/p>\n<p>Alam Al Roum is the latest addition to Qatari Diar Egypt\u2019s portfolio, which includes developments such as CityGate, NEWGIZA, and The St. Regis Cairo.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Qatari Diar Egypt has unveiled the master plan for its flagship Alam Al Roum development on Egypt\u2019s North Coast, designed by global architecture and urban planning firm Skidmore, Owings &amp; Merrill (SOM), as the company advances one of the region\u2019s largest mixed-use tourism projects. The announcement came during a site visit attended by senior executives&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1168,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/images.dailynewsegypt.com\/2026\/07\/IMG-20260719-WA0022.jpg","fifu_image_alt":"","footnotes":""},"categories":[31],"tags":[2339,2340,2239,2336,113,2338,72,2335,2341,2337,46],"class_list":["post-1167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-national-news","tag-29-7bn","tag-alam","tag-development","tag-diar","tag-egypt","tag-master","tag-plan","tag-qatari","tag-roum","tag-somdesigned","tag-unveils"],"_links":{"self":[{"href":"https:\/\/valutednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/valutednews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/valutednews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/valutednews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/valutednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1167"}],"version-history":[{"count":0,"href":"https:\/\/valutednews.com\/index.php?rest_route=\/wp\/v2\/posts\/1167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/valutednews.com\/index.php?rest_route=\/wp\/v2\/media\/1168"}],"wp:attachment":[{"href":"https:\/\/valutednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/valutednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/valutednews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}